1. There are 3 existing categories of content Be mindful of the fact that there are 3 types of content your B2B company should invest in: Tell the story of your BRAND. Identify & nurture the TOPICS that your audience is talking about Know & answer what your audience wants to LEARN ABOUT. Telling your brand story (branded…

Wonder no more, here’s your answer. To put your business growth on the right track, the RARRA funnel is one of two efficient options (see my previous post about RARRA versus AARRR). So you should definitely use it. But that’s easier said than done, right? …

If you’ve no idea what I’m talking about, it might just look like I’m asking which sound a baby makes is the cutest. 😆👼 On the other hand, if you’re familiar with those acronyms, you might know that the short answer is…🥁 neither! As a marketer, you might have your…

A business success story doesn’t just happen overnight. As in just about any area of life, reaching your business goals demands a solid (marketing) plan. And to make that plan, there are 12 steps to follow. Let me walk you through them. 1️⃣ WHO ARE YOUR CUSTOMERS? Outline the profile of your brand’s dream customer …